Category Archives: Building a Brand

Statement from our CEO & Founder Chet Kanojia

Aereo today released the following statement from our Founder and CEO Chet Kanojia regarding the company’s brief filed today in the U.S. Supreme Court:

“We have decided to not oppose the broadcasters’ petition for certiorari before the United States Supreme Court. While the law is clear and the Second Circuit Court of Appeals and two different federal courts have ruled in favor of Aereo, broadcasters appear determined to keep litigating the same issues against Aereo in every jurisdiction that we enter. We want this resolved on the merits rather than through a wasteful war of attrition.

“The long-standing landmark Second Circuit decision in Cablevision has served as a crucial underpinning to the cloud computing and cloud storage industry.  The broadcasters’ filing makes clear that they are using Aereo as a proxy to attack Cablevision itself.

“Aereo provides to consumers antenna and DVR technology. With Aereo, a consumer tunes an individual, remotely located antenna and makes personal recordings on a cloud DVR.  The Aereo technology is functionally equivalent to a home antenna and DVR, but it is an innovation that provides convenience and ease to the consumer. The plaintiffs are trying to deny consumers the ability to use a more modern antenna and DVR by trying to prevent a consumer’s access to these technologies via the cloud.

“Consumers have the right to use an antenna to access the over-the-air television. It is a right that should be protected and preserved and in fact, has been protected for generations by Congress. Eliminating a consumer’s right to take advantage of innovation with respect to antenna technology would disenfranchise millions of Americans in cities and rural towns across the country.

“We are unwavering in our belief that Aereo’s technology falls squarely within the law and we look forward to continuing to delight our customers.”

Download press release.


The Start of a Startup

As mentioned before, Aereo has been moving at an incredible pace. From tech development to our consumer launch, we’ve come a long way. Here are some photos of what building Aereo has been like for our team… 

Aereo’s Tech Team collaborating on what became a tremendous challenge

Marketing and Ops get an office!

Our office "kitchen" showcases what used to be The Aereo Diet: snacks, coffee and Advil. We're much healthier now.

Aereo logo development - it's unveiling day!

Photoshoot for Aereo website with our branding agency

Our photographer on location at The High Line. Awesome sunset!

The Aereo Team working late at IAC's event space the night before our press launch.

Team photo on the morning of our press launch. Despite lack of sleep, we’re bright-eyed and bushy-tailed - ready to get the word out about Aereo!

Barry Diller introduces Chet…

…and Chet introduces our dime-sized miniaturized antenna!

Meanwhile, our office watches Chet’s presentation while wondering if the demo gods will smile upon us...

The next day, Chet is found reading about Aereo on front of the New York Times business section.

Our Aereo Brand Team delivers Aereo accounts to happy beta users!

Aereo Launch Party at Hotel Williamsburg

Chet and our UX Team discuss Aereo for tech enthusiasts at General Assembly

Aereo launches to consumers and meets enthusiastic New Yorkers!